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Small but perfectly formed...
With Shore as part of your team, you'll have over 100 years of advertising and marketing expertise to draw on. We really are a down to earth and approachable bunch and yet experts in our fields.
Most importantly - what drives you drives us... 'making a positive change through great fundraising' - It's as simple as that.

Keira McMinn
Managing Director and
Head of Client Happiness


After 20 years in big agencies I am really excited to be able to put every ounce of what I have learnt into a more sustainable answer to meet charities' needs. I love seeing clients faces when we exceed their expectations and really enjoy getting to know what makes each and every charity tick.

I am very results driven and have always been known as 'the spreadsheet queen'. I throw myself into everything I do and love making clients happy (hence the job title).

 

I am so proud to be able to bring together some of the best people I have worked with over the years to set up Shore.

Belinda Neal
Head of Strategy and Planning    

 
With over 30 years experience – working both client- and agency-side – there is nothing that Belinda doesn’t know about direct marketing.  

 

Having worked with Belinda for over 15 years, we are very excited that she has agreed to join us as a consultant planner. Marketing plans, CRM 
programmmes and proposition 
workshops – just ask and she will be there to help out!

Mike Le Lacheur
Creative Director and
Adobe King


When it comes to creativity, Mike understands what works in the real world. He will know from the start the most effective format that can be printed and produced within budget and what it means to a client to deliver results that show a fantastic cost per response. 

 

There simply aren’t many experienced creatives with that "whole process” understanding and it’s why Shore never go off on a budget-blowing, wild and wacky tangent at concept stage that is not achievable in real terms. It’s just not what we do.
 

Simon Robinson
Creative Director and

ROI-obsessive
 

There are not many charites that Simon hasn't written copy for over the years! His amazingly compassionate tone of voice really strikes a chord with donors young and old.

 

He has always been fascinated by the challenge of producing the most impactful creative work that generates
the greatest response and the highest ROI.
Over the years, that’s driven him to create campaigns that delivered record-breaking results across sectors as diverse as charity, automotive, retail and financial services.

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